The Flying Pineapple
The flying pineapple - A large tourist attraction

Reputation, in general, is the opinion of a group of people have over something. It is acquired through both direct interaction and word-of-mouth. So any reputation a brand has is pretty much acquired through its consumers. However, this is not limited to the product’s quality. A car company can have the best car in the entire industry but there are several factors that may make it not the car of choice for the entire market. Factors such as workforce treatment, environmental, and ethical reasons could affect a company’s reputation to make people uninterested in buying. According to the World Economic Forum, an average of 25 percent of any company’s market value can be attributed to how the public perceives them. This significant percentage alone should alert companies to be more concerned with reputation as much as marketing or advertising. In addition, having a great brand reputation allows, for example, some established multi-national companies to have the capacity to up-sell their products because their reputation serves as a security blanket that people will get the quality they are expecting.

Customer loyalty is also a side effect of a good brand reputation. An increased level of trust would easily help them make the choice on which products to buy despite the competition. And thus, it creates higher sales and increased profits. This eventually leads to a better opportunity for expansion. After all, it only makes sense that a company well-beloved by the company extends its reach further out. A good reputation would also give them enough of an assurance that expansion would be well received by the public.

In addition, a good brand reputation attracts the best of people in the workforce. Some employees strive hard and make certain companies their goal workplace just because of its popular reputation in the industry. This ensures that you have a good pool to choose from and you can keep producing the quality of products and services to the public. This may take a while to manifest especially if you are starting out, but if you value your current employees right now, it also promotes employee retention wherein they are more compelled to be loyal to you. After all, employee resignations are higher in times of crisis because just like your consumers, they want security in their source of income.

Warren Buffet, one of the world’s richest individual, once said that “it takes 20 years to build a reputation, and five minutes to ruin it” and it speaks so much truth with businesses these days. Companies who have been in the industry for decades would only need a simple crisis to flush all of their efforts for reputation down the drain. This is a reason why reputation management strategies are an important aspect for any company, having reputation management consultants like the company found here plan steps to help you maintain your management in the event of a crisis. Thus, companies right now are encouraged to work with a reputation management team on top of the usual marketing department because these people are mainly focused on how the public - including its stakeholders - perceive the company and how confident they are with the service and products they provide. They act as brand managers whose main purpose is to maintain reputation and, on the unfortunate chance of crisis, act immediately to repair the damage.

For businesses, moving technology is not an easy process. When you move your assets, you must try to avoid costly mistakes and for that you should consider several important factors. These factors include ensuring network continuity and preventing exposure of valuable data. Whether you have a large or small business, sooner or later you will have to deal with IT relocation. This article will help you make that process smooth.

Why is it not easy?

IT relocation is often challenging. Like other business owners, you also place great importance on security and uptime for your customers. The reason is simple: In terms of delivering products and services businesses are trying to beat their competitors. For your relocation projects, you must partner with a great organisation because you have sensitive data and information. In most cases, you need to complete the process within a short time. If you do not know a good organisation to work with, you may find it difficult to choose a good one.

What can you expect from IT relocations?

Businesses relocate technology for a host of reasons. Two common reasons are lowering costs and upgrading technology. In recent years, there have been advancements in cloud computing and virtualisation. As a result, now you can downsize your IT infrastructure. Your IT infrastructure can be condensed, but it can still be faster. Apart from upgrading technology, IT relocations can also help you save costs. Now you no longer need 100 racks when only 10 racks can do the same things for you. It helps you save costs for maintenance, energy and space.

Ways to make a relocation project successful

Planning is a very important part of a successful relocation project. At least during the initial stages, you must make sure that the project plan is comprehensive. In many cases, you may decide to outsource to a company who specialise in relocation services because they will provide a plan and strategy which will suit the needs of your relocation and do it all for you, click here for more info. Going with a relocation company can definitely saves yourself a lot of time and stress if you are willing for another company to handle your tech.

If you do decide to relocate your IT services yourself then as mentioned, a project plan is essential. Your project plan should cover the methodologies and policies regarding your budget, timeline and equipment. You will encounter fewer discrepancies if you have an in-depth and detailed project plan. You can prevent logistical problems by establishing confirmed locations and dates.

Issues you may face during a relocation project

Problems that you will face most frequently are loss of production and downtime. Every year, downtime costs companies billions of dollars. If your business does not function or work as expected, you will end up losing an incredible amount of revenue. You can not take the confidentiality of data lightly. In fact, you have to consider a lot of important factors. Your valuable and sensitive data may be at risk of being exposed if you fail to make sure that appropriate processes are in place. Depending on your particular situation, you may have to deal with your own issues.

How should you be prepared before IT relocation?

Before you get started, make sure that you have comprehensively pre-planned your move. The motivation behind your IT relocation should be clear to you. Ask yourself why you want to change your environment and what you expect from the new environment. Your planning should include just about everything related to the project. Identify the things that need to be migrated first. Once you have moved to a new environment, you may have different staffing requirements. If you have good preparations, you will have good experience moving your technology.

Here is an IT relocation checklist that can help you complete the process smoothly:

Project Plan

  • Budget
  • Timeline
  • Vendors
  • Location
  • Partners


  • Laptops and monitors
  • Desktop environments
  • Data center hardware
  • Special hardware
  • Phone systems
  • Wireless environments


  • Number of users
  • Access to buildings
  • Moving schedule
  • Transportation
  • Elevations
  • Floor plans
  • Safety issues
  • compliance